Bachelor of Business Administration in Marketing

Total Semester Credit Hours--120

Professional opportunities in marketing are marketing specialists and directors, sales professionals, advertising specialists, advertising directors and research professionals. For students who want a general perspective of marketing, the curriculum provides a broad range of marketing subjects. The marketing curriculum, whether approached from a general or specialized perspective provides the conceptual, quantitative, and analytic skills that are necessary for students to function in a dynamic business environment.


The following are specific educational objectives for Marketing majors:

  1. Acquire a practical understanding of the marketing planning process and be able to develop a complete marketing plan.
  2. Learn to develop and execute a formal marketing presentation, including problem definition, formulation of alternatives, and the selection and defense of specific action recommendations.
  3. Become familiar with fundamental marketing concepts and learn to apply analytical skills and innovative thinking in a variety of marketing contexts, including commercial, industrial, service, and non-profit sectors.
  4. Acquire strategic insights useful in the practical segmentation of markets and the effective manipulation of the marketing mix.
  5. Acquire a detailed understanding of the customs, traditions, and decision making processes that direct the consumption behavior of the modern American consumer.
  6. Learn to identify and differentiate the effects of cultural and sub-cultural factors on consumption behavior and the implications for marketing strategy.
  7. Become familiar with quantitative and qualitative techniques to gather and analyze information in order to help marketing managers reduce uncertainty in managerial decision-making.

Suggested Four-Year Curriculum for Marketing

Freshman Year

First Semester (15 hrs.)

ENGL 1301College Composition I [TCCN: ENGL 1301]

HIST 1301United States History I [TCCN: HIST 1301]

TECH 2323Introduction to Computer Applications

MATH 1324Mathematics for Business and Economics I [TCCN: MATH 1324]

Life and Physical Science (3 hrs.)

Second Semester (15 hrs.)

HIST 1302United States History II [TCCN: HIST 1302]

SPCM 1315Fundamentals of Speech Communication [TCCN: SPCM 1315]

MATH 1325Mathematics for Business and Economics II [TCCN: MATH 1325]

Creative Arts (3 hrs.)

Life and Physical Sciences (3 hrs.)

Sophomore Year

First Semester (15 hrs.)

POLS 2305Introductory American Government [TCCN: GOVT 2305]

ECON 2301Principles of Macroeconomics [TCCN: ECON 2301]

ACCT 2301Principles of Financial Accounting [TCCN: ACCT 2301]

MATH 1342Statistics [TCCN: MATH 1342]

Language, Philosophy and Culture (3 hrs.)

Second Semester (15 hrs.)

POLS 2306Introductory Texas Politics [TCCN: GOVT 2306]

ECON 2302Principles of Microeconomics [TCCN: ECON 2302]

ACCT 2302Principles of Managerial Accounting [TCCN: ACCT 2302]

MARK 3311Principles of Marketing

ENGL 1302College Composition II [TCCN: ENGL 1302]


Junior Year

First Semester (15 hrs.)

BLAW 3301Business Law and Social Responsibility

MANA 3370Business Writing and Oral Presentations

MANA 3311Managing People in Organizations

MANA 3330Management Information Systems

Upper-level CBT Elective (3 hrs.)

Second Semester (15 hrs.)

MARK 4350Personal Selling

MARK 3325Retailing in the 21st Century

FINA 3311Principles of Finance

MARK 3350Consumer Behavior

MANA 3170How to Get a Job

Elective (2 hrs.)

Senior Year

First Semester (15 hrs.)

MARK 4360International Marketing

MANA 3305Operations Management

MARK 4380Marketing Research

Upper-level CBT Electives (6 hrs.)


Second Semester (15 hrs.)

MANA 4395Strategic Management

MARK 4300Services Marketing

Upper-level electives (6 hrs.)

Elective (3 hrs.)

Note: Total hours must equal at least 120